It is alarming that phishing attacks are still commonplace and increasing in severity, potentially leaving data more vulnerable than ever.

Phishing scams can be a tricky thing to spot, as they use clever tactics to imitate trustworthy sources. Yet with the right information and resources, users can thwart any attempted attack and keep data safe. Knowing what to look out for is key to making sure that users are not taken advantage of.

What is Phishing?

Def: phish·inga type of cyberattack that involves tricking individuals into revealing sensitive information such as passwords, credit card numbers, or other personal information.

A typical tactic of criminals is to dupe unsuspecting victims by sending communications that appear to be from a trusted source. Generally, these will come in the form of an email or message (text), which serves as a disguise for the malicious actor behind it.

These emails and other communications contain links to counterfeit websites that mimic reputable sites and ask for personal information from users, which is then used by attackers for fraudulent activities. Once this data has been obtained, it can be taken advantage of in a number of malicious ways.

Phishing attacks can be difficult to detect, as the attacker often uses social engineering techniques to make the message appear trustworthy. It’s important to be cautious when receiving unexpected emails or messages and to verify the authenticity of the sender and website before entering any sensitive information.

Importance of Avoiding Phishing Attacks

The effects of a successful phishing attack can be devastating and wide-reaching. Money may be stolen, identity theft could ensue, and the intruder could gain access to confidential systems. Beyond monetary costs, one’s reputation and sense of privacy may also suffer as a result of such an attack.

Phishing presents a real danger to companies, as it can lead to the compromise of confidential corporate information and harm their reputation. Such incidents can have devastating consequences for any company unfortunate enough to be targeted by hackers.

When it comes to safeguarding data, understanding phishing and its various attack methods is critical. It doesn’t matter whether users are novices or experienced – precautionary measures should always be taken in order to protect data from malicious actors.

Let’s dive in and see what can be done by one of the most successful attack vectors that threat actors use to gain access to systems and data.

Understanding Phishing Schemes

Understanding the various phishing strategies and being familiar with signs of a potential phishing attack is essential for both individuals and organizations, in order to safeguard information from such risks.

Types of Phishing Attacks

Email Phishing

It is not uncommon to receive an email that looks like it has come from a reliable source, such as a bank or a popular company. Generally, these messages contain urgent and intimidating language with the goal of forcing the reader to take immediate action.

Some common tactics used in email phishing attempts include:

  • Requests for Personal Information: Emails sent to individuals can be used as a way to gather their private information, such as passwords or bank account details. This data is often requested under false pretenses of security checks or account updates.
  • Links to Fake Websites: These messages often contain links leading to fraudulent websites, which may appear legitimate but possess dangerous intentions such as stealing personal data or installing malware onto a computer.
  • Attachments: Be wary of emails that have attachments because they may contain malicious software when opened. This could lead to a recipient’s computer being infected, or even their private data being compromised.

SMS Phishing (Smishing)

Smishing is a type of phishing technique in which malicious actors send text messages (SMS) to deceive people into providing confidential data or downloading malicious content. This form of attack has earned itself the nickname ‘SMS phishing’.

Some common tactics used in SMS phishing attempts include:

  • Requests for Personal Information: Beware of text messages asking you to provide confidential information, including passwords and banking details. They may be disguised as a security check or an account update, but they should not be trusted.
  • Links to Fake Websites: Receiving a text message from an unknown sender should be treated with caution, as it may contain links to malicious sites. These websites masquerade as trusted sources, prompting unsuspecting users to divulge information or download malicious software onto their devices.
  • Malicious Software Downloads: Clicking on any links included in SMS messages may result in malware being downloaded onto devices. Such malicious software can cause all sorts of damage by collecting personal information or rendering an entire device useless.

Voice Phishing (Vishing)

Rather than using emails and text messages, voice phishing, also known as “vishing” is a type of attack that uses telephone calls to convince people into sharing sensitive information or downloading malicious programs.

Some common tactics used in voice phishing attempts include:

  • Use of Caller ID Spoofing: Using technology to their advantage, an unscrupulous caller may be able to change their caller ID information in order to give off a false impression of trustworthiness. This way, they can spoof people into believing they are being contacted by a legitimate source.
  • Use of Official-sounding Language or Authority: In some cases, a caller will use authoritative language and make it seem like they are in control in order to persuade their audience to take action. Such tactics may be used to manipulate them into accepting what is being asked of them.

Website Phishing

Website phishing attempts using a fake web page aim to extract confidential data or inject malicious software. Such an attempt often involves creating a fraudulent version of a legitimate site and luring people into giving away personal details.

Fraudulent websites are frequently created with the intention of duping unsuspecting users. Appearing to be from a bank, corporation, or other reliable sources, they employ intimidating language in an effort to force a rapid response on the part of visitors.

Some common tactics used in website phishing attempts include:

  • Requests for Personal Information: Beware of websites that may attempt to collect private information from visitors. In some cases, they’ll disguise this as a security measure or a way to update account details. These requests could be asking for items such as passwords or banking information.
  • Use of Official-looking Logos and Branding: At first glance, it may seem like a genuine and reliable website. However, there are certain tell-tale signs of a fake site; namely, they may use logos and branding that imitate official websites to fool customers.
  • Use of SSL Certificates: Although it may seem secure and reliable, a fake website can take advantage of SSL certificates to deceive users. In the past, looking for the green padlock was a sign of authenticity. These days, this is not the case as anyone can create an SSL certificate

Angler Phishing

Angler Phishing malicious attacks employ the use of social engineering to deceive the recipient into clicking a link or attachment. This term is used specifically for phishing attacks conducted over social media platforms – eg: fake customer support accounts on Twitter or Instagram.

The attacker will attempt to create an air of urgency or offer some kind of reward in order to manipulate the target into doing their bidding. Essentially, it is akin to fishing for information and luring prey with bait.

The threat actor “angles” for information by baiting the recipient into clicking the link or attachment.

It is important for individuals and organizations to be aware of Angler Phishing attacks and to take steps to protect their systems and data.

This includes:

  • Being cautious when opening emails from unknown senders
  • Being vigilant about the links and attachments included in emails
  • Keeping software and antivirus programs up-to-date

Spear Phishing

Unlike generic phishing attempts, which are sent out to a large number of people, spear phishing attacks are carefully crafted and customized to appeal to specific victims in an organization. The goal of a spear phishing attack is to gather login credentials or other sensitive company information.

Some common tactics used in Spear phishing attempts include:

  • Attackers conduct extensive research on the target.
  • Information is gathered from public sources such as social media, websites, and professional networks.
  • Customized and convincing message is created using the gathered information.
  • Message appears to be from a trusted source such as a colleague.
  • Personalization of the message makes it seem more legitimate.

Pop-up Phishing

Deceptive Pop-up Phishing scams can appear on a user’s computer screen in the form of an apparently legitimate advertisement or window. These malicious attempts to gain access to private information can be found embedded as a popup and require users to enter sensitive details such as login credentials, financial data, or other confidential material. The information entered is then captured by the attacker for use in identity theft or other malicious activities.

At first glance, Pop-up Phishing attacks may appear to be genuine alerts or warnings. For example, they could be disguised as a message warning the user that their computer is infected with a virus and prompting them to enter login information in order to download antivirus software.

It’s important for individuals to be aware of any software downloads and updates that come from a source they are not familiar with. In addition, making sure antivirus software is properly updated can help avoid possible malicious attacks.

How Consumers and Organizations Can Avoid Phishing Attacks


In order to guard against phishing attempts, our engineers have identified 7 simple measures that individuals can undertake:

  1. Be suspicious of unsolicited emails or messages: It’s essential to remain vigilant when it comes to emails or messages that you weren’t expecting. No matter who the sender claims to represent, don’t share any personal information with them unless you are absolutely sure that it is legitimate.
  2. Don’t click on links in emails: It is important to exercise caution when opening links sent from unknown or untrusted sources. The best practice is to not click on links if there is any uncertainty.
  3. Verify the sender’s identity: In order to ensure that the source of an email or message is authentic, it is necessary to confirm the sender’s identity. This can be done by taking a look at the email address itself and also calling up the company for confirmation.
  4. Use anti-virus software: It is important to secure your computer from malevolent programs, with phishing attacks being a prime example. To ensure this security, anti-virus software should be installed on the machine and kept up-to-date.
  5. Keep your passwords secure: Pick passwords that are complex and not used anywhere else. CyberMaxx recommends the use of password management software that will create sophisticated passwords that make them more difficult to crack.
  6. Enable two-factor authentication: To ensure optimal security, it’s recommended to always enable two-factor authentication (2FA) on any online accounts you have. This added layer of protection makes it much harder for cyber criminals to find their way into your personal data.
  7. Stay informed: Being aware of the most modern phishing tactics is essential. Taking the time to understand and teach others how to recognize and avoid these assaults is critical. Knowing what to search for can be a valuable tool in protecting yourself from such attacks.


In order to maintain a secure environment, businesses must take appropriate steps to guard against phishing attempts. This is essential for protecting their workers, users, and confidential information. There are several strategies outlined by our engineers they can use to achieve this goal.

  1. Employee training: It’s essential to ensure employees understand how to spot and defend against phishing attempts. An effective means of doing this is by implementing regular training sessions in which simulated threats are used to help hone their skills for identifying malicious activity.
  2. Use of anti-spam filters: Installing anti-spam filters can be a proactive approach to protecting employees from malicious emails. These filters have the ability to detect and block potentially harmful messages before they even reach an employee’s inbox.
  3. Email authentication: In order to guarantee that emails being sent from the company’s domain are legitimate and to stop any malicious phishing emails from using the company’s name, it is essential to put into practice authentication protocols such as DMARC.
  4. Two-factor authentication: To ensure optimal security, it’s recommended to always enable two-factor authentication (2FA) on any online accounts you have. This added layer of protection makes it much harder for cyber criminals to find their way into your personal data.
  5. Regular security audits: Evaluate the safety of your system on a periodic basis. Carrying out security audits and checking for any weak spots through vulnerability assessments will help in detecting and dealing with potential hazards.
  6. Use of encryption: Employ encryption when transferring or storing sensitive data, ensuring that only authorized users can gain access. Encryption provides a strong layer of protection to ensure information remains secure and confidential.
  7. Limit access to sensitive data: Limit access to confidential information to only those staff members who need it in order to fulfill their work duties.
  8. Incident response plan: In order to react rapidly and efficiently to any security incident, it is necessary to formulate an incident response plan. This should include responding to phishing attempts as well.


Cybercriminals use phishing attacks to gain access to private information, making it essential for individuals and organizations alike to take steps to secure their data. Failing to do so puts them at risk of becoming the victim of such malicious activity.

Adopting best practices and being aware of potential phishing attempts can help to protect confidential data. Users must remain vigilant in order to keep personal and organizational information secure from these malicious activities.

It’s important to be cautious when receiving communication, in any form, and check that it is legitimate before taking action. This includes emails, text messages, or phone calls. Verify the origin of the request and only then decide how to proceed.

Remaining vigilant is the key to keeping your private info secure from those who wish to do harm. Taking proactive steps makes it possible to stay protected from potential threats and keep data safe. Adopting an extra layer of caution can help ensure that you remain one step ahead of malicious actors.